Your brand is an essential device to market the enterprise known as Y-O-U. As a job seeker, it’s important to both create your brand and to use it as a self-marketing tool. Your brand highlights who you are and what you do – in a way that distinguishes you from other people and that makes you unique! Begin the process of developing your individual brand to use (1) in your online presence, (2) with recruiters and potential employers, and (3) with people you meet through networking, informational meetings, and career fairs. This interactive workshop provides the necessary steps to build your brand and to communicate it clearly to others.